![]() ![]() They made great appliance cars in the 1990s. What made the cars so popular? Let’s look at the lineup, starting with the cheapest car and working our way up. At 263,464 vehicles sold, it wasn’t Mitsubishi’s biggest year, but it saw Mitsubishi’s biggest year of growth since the early ’80s at a remarkable 36.7% year-over-year (you can see all their historical sales here). In many ways, Mitsubishi was doomed, it just wasn’t clear to everyone yet. The year was 1999 and Mitsubishi had mostly survived Japan’s lost decade, though not without some major scars. Let’s take a trip back to a time when Mitsubishi had a truly remarkable product portfolio. The first three companies in that list still command a large market share in the United States, but Mitsubishi has been sent down to the bus leagues. This was a great era of cars from Honda, Toyota, Nissan, and Mitsubishi. Looking at photos of Nissan throughout the years yesterday brought me back to the late ’90s when Japanese car companies were solidifying their careful ascent into the mainstream. ![]()
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